Titan - A Made In India Story

Titan - A Made In India Story INSIDE INDIA'S MOST SUCCESSFUL CONSUMER BRAND When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created injected freshness into the market and in retail spaces through its cutting