CASE STUDIES IN MARKETING

About the Book :

Probably no amount of classroom training can beat learning through real life examples. This is especially true in the case of Marketing Management where consumer tastes & loyalties and market dynamics are ever-changing

Key points of the Book :

gives students of Marketing Management an insight into ground realities

The author covers all the relevant topics of Marketing Management like Sales Management, Retail Marketing,Industrial Marketing, Services Marketing, Agricultural Marketing, Rural Marketing, Consumer Behaviour,International Marketing, Strategic Marketing and Consumer Protection